Latest issue: September 2017
British Weight Lifting to endorse exceptional operators
British Weight Lifting are pleased to announce that they will be offering an official BWL endorsement to a selection of independent and small, multi-site gyms whose operations are reflective of the extremely high standards of Great Britain’s National Governing Body for Weight Lifting and Para-Powerlifting.
The initiative, commencing this month and offered across the UK, aims to set the bar for operating standards and therefore provide the public with a reference point for the level of service they can expect from an independent or small multi-site operator. It will in turn provide the many outstanding operators with a brand association which will help them stay ahead of the competition and grow in a cluttered communications landscape, full of instantly recognisable gym chains.
Amongst the many benefits of this endorsement package, such as a 25% discount with Eleiko (the world’s leading Olympic Lifting equipment manufacturer), group insurance scheme offers and use of the new British Weight Lifting app, endorsed gyms will be licensed to use the British Weight Lifting Logo and the term ‘Officially Endorsed Gym’ on all marketing collateral. In order to help ensure the highest standards of coaching, a staff member will also receive a place on one of BWL’s fully accredited coaching courses (providing coaches with a fully accredited qualification to teach Olympic Lifting utilising the BWL technical model & giving gym members the confidence that they will be taught in a professional, safe and technically appropriate manner).
Furthermore, the BWL kitemark will demonstrate to new and existing members that the gym’s facilities fit the strict standards and criteria set by British Weight Lifting, with appropriate equipment and staff who operate in a professional and high quality environment. All endorsed gyms will have optional access to support from British Weight Lifting’s Hub Development Managers, whose role is to promote weight lifting across their respective regions.
British Weight Lifting’s Chief Executive Ashley Metcalfe commented ‘Weight Lifting is a truly diverse sport, easily accessible by all, no matter what age, gender or background. Being strong is a key part of any fitness regime and we are on a mission to promote all forms of free weight participation in a safe and ethical manner. We are thrilled at the prospect of working closely with gym operators who share this vision. We already work closely with upwards of 200 Olympic Weightlifting clubs to promote participation in Olympic Weightlifting and we now see gym endorsements as the as the next step to ensuring that our message to help make the UK a fitter, stronger nation reaches the mainstream audience we truly represent.’
For more information about becoming endorsed by British Weight Lifting please contact email@example.com.
New HiTrainer™ ATP metabolic strength and conditioning system to make UK debut at the Body Power Fitness Trade Show
Craig Young Consulting is delighted to announce the expansion of its product portfolio, through a new partnership with HiTrainer and will showcase the new HiTrainer treadmill range at the NEC, Birmingham on the 12th/13th September.
Patented HiTrainer ATP technology empowers everyone, from fitness enthusiasts to elite athletes, to realise their potential in fitness facilities, gyms and cross-training studios.
Managing Director, Craig Young explained; "We came across the HiTrainer at IHRSA 2017 in Los Angeles and are delighted to have the HiTrainer as part of our product offering."
“The HiTrainer is totally unique and the only self-powered treadmill that puts the user in the drive position as well as offering Watts feedback, and we are thrilled to be their new exclusive distribution partner in the UK and Ireland.”
Commenting on the new partnership, Guillaume Paré, Vice President, Sales said “HiTrainer has always been passionate about building sustainable partnerships. When we came across Craig Young Consulting and learned of their focus on customers and doing what it takes to deliver the best customer experience, we realised that we have found the right partner in the UK & Ireland.”
Ideal for fitness facilities, gyms and cross-training studios, the HiTrainer ATP model peaks the metabolism in super-efficient HIIT sessions. The patented HiTrainer drive-phase positioning is matched with a self-propelled variable resistance running surface that ranges from sprinting to sled training.
The HiTrainer ATP console provides pre-programmed warm-up, interval and sprint protocols. The on-screen performance feedback motivates the user to surpass its fitness level. The data is also useful to evaluate performance, monitor progress, identify left/right imbalances and develop training programs based on results.
For more information on the HiTrainer ATP and PRO treadmills please contact firstname.lastname@example.org, phone 01978 812829 or visit www.hitrainer.com.
FitQuest introduces innovative new machines in partnership with The Gym Group
FitQuest, industry leaders in human performance monitoring, have launched a brand-new version of the FitQuest machines, now with state-of-the-art body composition analysis. The new machines, which, for 2017, are being exclusively installed in 40 Gym Group locations across London, are the first of their kind to be fitted with the MIE FitQuest Body Composition Analyser which uses industry standard techniques to determine body composition.
Using small, varying electrical currents, the machines can determine body fat and muscle percentage as well as a user’s hydration levels. In addition to the unique FitQuest score which measures fitness against average gender and age groups, the new machines will provide a more complete assessment for users now with both a fitness and body composition analysis.
“Our new machines are able to give people much greater insight into their health,” said Brian Firth, FitQuest CEO. “Our FitQuest machines were always designed to give gym users the ability to quickly assess their general fitness. Now, with the addition of the MIE FitQuest Body Composition Analyser, people will have even greater access to data that could help them make real improvements in their overall health and wellbeing. Capitalising on the growing popularity of fitness tracking in London-based gyms, we’re proud to be working with The Gym Group to offer this innovative, new FitQuest experience to their members.”
“The FitQuest machine is a stand-out product in the field of fitness measurement,” said John Treharne, The Gym Group CEO. “With an engaging and easy-to-use interface, combined with the comprehensive body composition analysis, the machines provide sophisticated fitness measurements for our members. The new FitQuest machines will support our premium membership offering and help us give members the tools and information they need to find their fit”
The installation with The Gym Group follows a successful pilot programme earlier this year. The machines will be available to members of The Gym Group in Q4 this year.
For more information visit www.miefitquest.com
1000s of activities, 1000s of venues, one membership
MoveGB is The Every Activity Membership, it’s designed around you, providing unlimited access to 1000s of local venues. Integrating every activity to get you moving whenever, wherever with no restrictions, no barriers, just the freedom to find activities to make you feel awesome.
Created by serial entrepreneur Alister Rollins, MoveGB is now the UK's largest range of activities under one membership, with over 250,000 users and more than 5,500 physical activity providers. MoveGB’s mission is to provide a service that lets users live more energy filled and exciting lifestyles, following passions, finding new experiences, and turning 'I wish
into 'I will!
September 2017 sees the future of fitness memberships take over London with the largest range of activities in the city on any platform, set to revolutionise the way exercisers in London choose to live a healthy, active lifestyle. Whilst exercise is fast becoming a permanent daily fixture for most, the drop off rate in commitment is higher than ever.
Research carried out by MoveGB revealed that individuals who visit multiple venues to exercise are twice as likely to be active six months after joining than those who visit single gym venues. With this in mind MoveGB has been designed to give you the key to finding activities you love, whilst having the option to mix and match to try out something new;
keeping you on track to living a more fulfilled lifestyle through fitness you enjoy.
MoveGB’s founder, Alister Rollins comments; “Our mission is to remove the barriers that prevent people from staying active.” said Mr Rollins. “Being active should never feel like a chore, it is what we are designed to do andbeing active allows us to live a fun and productive life. We created MoveGB to provide the variety people need to have fun and stay active for life. We’ve become one of the fastest growing fitness movements in the UK and our aim is to continue to provide customers with the best activities and highest level of customer service to ensure they stay active for life.”
MoveGB’s key message ‘Do Your Thing’ means having the freedom to be yourself, to find activities that you love, week in, week out. This is what keeps you active, happy and loving life. Stressful day at work? Beat it with boxercise at BLOK, climb towards your biggest victory at Vauxwall, HIIT it on your way home at Studio One or finish your day feeling om-mazing at Virgin Active’s candle-lite yoga, all provided with one membership.
For more information visit www.movegb.com/partners
Life Fitness strengthens strategic partnership with Edinburgh Leisure
Life Fitness, the global leader in fitness equipment manufacturing, has recently installed a wide range of equipment at Leith Victoria Swim Centre, following a £180K investment in a full gym refurbishment by Edinburgh Leisure.
The refurbished gym, totalling 300m², re-opened on Saturday 8th July, with improvements in space, functionality and variety, and investment in latest Life Fitness equipment spanning strength and conditioning, cardio and resistance as well as technology including Discovery SE consoles.
Leith Victoria now boasts a comprehensive range of premium equipment from the Life Fitness Elevation Series including Treadmills, Recumbent Lifecycle Bikes, Upright Lifecycle Bikes, Elliptical Cross-Trainers and PowerMill Climbers. The centre also installed strength equipment from the Life Fitness Insignia Series, including the Chest Press and Leg Extension, and the Linear Leg Press and Chin/Dip/Leg Raise from the Life Fitness Signature Series, as well as Hammer Strength equipment.
Additionally, identifying a need for a different type of gym offering, the centre fitted the Bravo Functional Training system which is not offered by any local competitor. The system combines unique technologies and the best aspects of selectorized and cable-based strength training equipment.
Dave McLean, Group Fitness Manager at Edinburgh Leisure commented: “We’re delighted with the installation of the new Life Fitness equipment and were impressed with the professionalism and efficiency of the Life Fitness Academy who held training sessions on the equipment for all our instructors. The new diverse range of equipment means our members can have a varied workout experience, helping them achieve their fitness goals.”
Ross Nixon, Account Manager at Life Fitness, added: “The new gym looks fantastic and quality of equipment that has been installed will help Leith Victoria establish themselves as a leading leisure centre in the area.”
The refurbished gym offers membership from just £29.90 per month. The centre offers over thirty types of adult fitness classes, and is also equipped with a cycle studio, a sauna, steam room and a 25-yard pool.
For more information visit www.lifefitness.co.uk
Wattbike extends product range with the world’s smartest indoor bike
Cycling innovators, Wattbike, have released the smartest indoor bike on the planet – the Wattbike Atom – for the home market.
Two years in development, the British designed, premium, smart bike born out of a desire to create the most accurate, reliable and interactive indoor cycle trainer available to cyclists. During our market research, running insight groups, it was a clear message the cyclist wanted the accuracy, reliability and ride feel of the original Wattbike, whilst also wanting great aesthetics, connectivity to third party platforms, integrated controls and all at a great price. The Wattbike delivers all this, and more.
“Within the gym market the Wattbike is a great fitness tool for any member,” said Wattbike’s UK Sales Manager, Steve Marshall, “Whether coming back from injury, keeping fit or training for any sport, the Pro and Trainer is still the gold standard. But with the launch of the Atom, not only have we shown ourselves as market leaders, but confirmed our brand as innovators.”
Taking the core values of accuracy, data and real ride feel from the highly successful Wattbike Pro and Trainer, the new Atom adds connectivity through third party training platforms, such as The Sufferfest and Zwift, and data sharing platforms, including Strava and TrainingPeaks.
Through the Wattbike Hub, the Atom allows you to take on iconic climbs, like Box Hill and Mont Ventoux, with resistance automated to map the precise gradients on every virtual ride. Building on the well-known Polar View, the innovations continue in the Wattbike Hub which has evolved to include the new Pedalling Effectiveness Score which helps you assess the impact of changes in pedalling technique in real-time.
Wattbike’s Consumer Business Managing Director, Richard Baker said, “The Wattbike Atom is a game changer for indoor cycling. Our first dedicated home trainer, aimed specifically at cyclists, it serves the needs of the connected rider yet retains at its core our commitment to creating the most technically and scientifically advanced products in the world for improving performance.”
Specifically design and created for cyclists and triathletes, the Atom is setting the standard of things to come for the gym and fitness industry as Wattbike takes its place at the forefront of cycling technology and innovation.
Richard said, “For gym use, the Pro and Trainer is still unrivalled. The range of people that can use the product. The quality of the build. The place it holds in elite sport. There is no better. The Atom is geared towards a more structured cycling training base, this gives us a great opportunity to offer not only the best testing and general conditional tool, but also the best bike for cyclist. We will look to work with key industry stakeholders to offer the most complete range as possible.
With the Atom available to the home user, trainers and gym owners can be sure that their clients are working to the high standards they set out on the Wattbikes in their gyms, but now can also be safe in the knowledge they will carry on those same standards in their own home.
For more information visit www.wattbike.com
Origin Fitness secures contract to supply UK Ministry of Defence
Origin Fitness (part of Anytime Leisure Limited) is pleased to announce news that the company has been successfully appointed as an approved fitness equipment supplier with the Ministry of Defence (MOD) delivery partner Team Leidos.
After successfully tendering to become an approved supplier on the MOD Physical Training Equipment (PTE) purchasing framework, Origin Fitness will now have the opportunity to work with the organisation in providing best-in-class fitness equipment solutions.
Origin Fitness looks forward to working closely with the Royal Navy, British Army and Royal Air Force to provide fitness equipment from across our ranges; including cardio, strength, free weights and functional training.
Jonny Curley, Sales and Marketing Director at Origin Fitness commented; “We’re incredibly excited to have been successful in our bid to join this framework for the coming four years. As a UK company, we are both proud and excited to be chosen to work on ensuring industry leading fitness solutions are present throughout the MOD, it’s Delivery Partner, Team Leidos and associated organisations. This exciting win backs up the great work our team are doing in driving towards our vision of being the UKs best fitness equipment supplier.”
Appointment to the framework is for a period of four years. The procurement and purchasing framework for the MOD is managed by it’s delivery partner, Team Leidos.
For more information visit www.originfitness.com
Entries now open for the 2017 British Rowing Indoor Championships
The British Rowing Indoor Championship (BRIC), presented by Visit Sarasota County, returns to the iconic Olympic velodrome in London on Saturday, 9 December and entries are now open.
Under the vibrant lights, competitors at BRIC can race in 500m sprints, 2,000m tests and the fast and furious 4,000m team relay. Set to a backdrop of fresh beats and a roaring crowd, 120 Concept2 indoor rowing machines will be lined up and ready for action to make BRIC 2017 an indoor rowing event like no other at the Lee Valley VeloPark.
Last year, over 1,800 rowers took to the race floor, from first-time races to our rowing stars from Rio 2016, GB Olympic champions. DJs pumped out pulse raising beats across the race floor as competitors raced against each other and indoor rowing records were smashed. Don’t miss out on your chance to compete at this unique event. Whether you are racing to be crowned national champion, looking to set a personal best, or simply want one final fitness challenge for 2017, you can achieve your goals at this festival of indoor rowing.
Moe Sbihi, who broke Sir Matthew Pinsent’s long standing 2,000m record with an impressive time of 5:41.8 at BRIC in 2015, is encouraging people to sign-up to BRIC. “I have smashed personal bests and British records at the British Rowing Indoor Championships before and I love competing there,” he said. “There is something special about the atmosphere of the event, with everyone getting pumped up by the DJs and then being announced onto the race floor, it really gets you in the right state of mind to compete.”
Sbihi added: “One of the best things about BRIC for me is the fact that the GB Rowing Team get to race alongside the rowing stars of the future. Meeting young rowing fans is always motivational, it’s great to meet them and be able to cheer them on in their races.”
Entries open now at http://indoorchamps.britishrowing.org/enter