Gym Owner Monthly


Anytime Fitness has announced a new partnership with leading fitness education experts, the International Fitness Academy (IFA), to significantly increase the availability of high-quality personalised coaching to its members.

With coaching and member support at the heart of Anytime Fitness’ offering, the partnership will make industry-leading fitness qualifications more accessible to its club staff, providing them with further expertise to make life-changing impacts with Anytime Fitness members and progress their careers.

Team members across its 185+ UK and Ireland clubs can earn accredited fitness qualifications directly through AF Academy, Anytime Fitness’ state-of-the-art personal learning and development platform, which launched in 2021. Immediately available to all employees within its club network, students can become an accredited AF Coach, powered by IFA’s internationally recognised Level 2 & 3 Certification.

“Our partnership with the International Fitness Academy is a key part of our future strategy,” said Neil Randall, CEO of Anytime Fitness UK. “Working with the IFA will allow us to upskill current team members within the network and help recruit highly qualified and motivated fitness professionals into our clubs.

“Via our AF Academy platform, we aim to provide all the training and development needs for our network which will help them operate more successful clubs. Having more AF Coaches and highly qualified team members within our network will enhance the quality of service and coaching we provide to members and the support we provide to them to achieve their health goals.”

As well as enhancing the membership experience, the partnership aims to support Anytime Fitness clubs with their staff recruitment and retention. With the fitness industry one of many facing significant recruitment challenges since the pandemic, Anytime Fitness clubs will have the opportunity to develop its current team members, as well as tapping into an enthusiastic pool of enthusiastic fitness professionals.

“Given the global challenges around staff recruitment and retention, our partnership with Anytime Fitness will give its current team members a clear career pathway, as well as significant personal and professional development opportunities,” said Rhys Davies, CEO of International Fitness Academy. “We will support Anytime Fitness’ network of club owners with onboarding new team members into the network, giving them the knowledge and reassurance that personnel are both highly qualified and fit the culture of their brand.”

To find out more about Anytime Fitness, visit