London, August 2021: KOBOX, the brand that changed the game and made boxing mainstream back in 2015 will launch their fourth studio located in London commuter hub, Waterloo. KOBOX will be joining forces with the current Boom Cycle site in Waterloo, meaning that both brands can offer their respective communities further value and opportunity to diversify their workout regime.
Upon entering KOBOX’s new digs, it’s Fight Club Meets Nightclub – a vibrant graffiti entrance way sets the scene of what’s to come. 33 boxers are welcomed into a dimly lit studio, encapsulated by a world class sound system that will have them channeling their inner Rocky and unleashing their inhibitions. Post-class the renowned shake bar will be serving up the ultimate refuel, with a menu bursting with bespoke shakes powered by Innermost protein. To ensure an easy transition from sweatwork to everyday life, there are also showering facilities on offer including; complimentary towels, sustainable & cruelty-free products from REN and GHD hair dryers and straighteners.
The introduction of the 1347sq ft studio supports KOBOX’s contribution to United Fitness Brands (UFB), a fitness supergroup that launched in January this year and acquired two additional boutique brands and pioneers within the fitness industry; Boom Cycle and Barrecore. Bringing three of London’s most premium fitness offerings together will help UFBs wider ambition of accelerating its growth and scale both nationally and internationally, while instigating an industry-defining movement.
Commenting on the launch of the new studio, UFB’s co-founder Hilary Rowland, said:
“We are stoked to launch KOBOX Waterloo and to be able to also offer current Boom Cycle riders the option to enjoy both of their favourite workouts under one roof. The brands are a perfect match, bringing a clublike experience to London’s workout scene. It’s the ultimate way to get your endorphin fix!”
KOBOX are renowned for taking authentic boxing training and making it fun. A class concept that combines boxing with HIIT, that is highly effective and a great way to get an instant endorphin hit – it’s no wonder they’re the chosen workout of celebrities aplenty including; Jordan Dunn, Cheryl Cole, David Beckham and Louise Redknapp. The brand champions themselves on being accessible to everyone, whether you’re a seasoned pro or a boxing beginner, KOBOX is all about working hard, sweating lots and punching life in the face, together.
KOBOX Waterloo’s full timetable can be found here.