Debut of digital FIBO unites fitness industry

Just under 30,000 visitors have signed up for the digital FIBO debut kicking off as an online marketplace and knowledge hub this year. With the European Health & Fitness Forum, FIBO@business and FIBO@home this the Leading International Trade Fair for Fitness, Wellness and Health digitally united fitness professionals and enthusiasts from all over the world from 30 September to 3 October. The formats offered high-calibre content from top-notch representatives from the sectors along with live TV, networking, trends, workouts and innovations. Including the subsequent FIBO Shopping Week running from 4 to 11 October, FIBO staged a total of four digital events, all of them tailored to the different needs of the target group.

“A digital FIBO? Yes, that works!” says Hans-Joachim Erbel, CEO of FIBO organiser Reed Exhibitions Deutschland, and adds: “We have seen it at the FIBO TV studio and at the FIBO@business platform and we have experienced it hands-on across social media.” Over 4,500 participants, a quarter of them from abroad, have used the ranges offered by FIBO@business so far, gathering information on innovations, trends and best practice in the industry. FIBO showed that even virtual exhibition stands, online meetings and video chats provide new sales opportunities and the possibility to generate leads. At FIBO@home, which targeted public-interest visitors, 25,000 spectators followed the live programme. “This has been a successful premiere of the digital FIBO,” Erbel summed up.

Live from the FIBO TV studio

The live lectures of FIBO@business alone were watched for in excess of 1,000 hours. Together with its exhibitors and partners FIBO delivered to the Web, both live and on-demand, an exciting, informative and high-calibre programme revolving around the fitness sector.  Proving a special highlight of FIBO@business were the live talks from the FIBO TV studio. Here numerous famous figures from the industry got together to exchange ideas on current issues. The EHFF organised by the European association EuropeActive also broadcast from the TV studio this year, bringing together the CEOs of global leaders in training equipment production and multi-national club operators.

“There was a very special atmosphere and real joy at being reunited again on the part of all parties involved, great viewer numbers and feedback across all channels,” delights Silke Frank, Event Director of FIBO and adds: “Despite the extraordinary situation we have succeeded, jointly with our partners, in making a great event happen. We are proud of what we have achieved in a short space of time and view great potential for the future here.”  FIBO@business focused on the themes that have moved the fitness sector this year. The content and innovations that were in particularly high demand ranged from market analyses, health-oriented topics, corporate health management, customer loyalty schemes and work-out methods to digitalisation themes such as Connected to Gamified Fitness. Proving particularly successful were the sessions “Digital Fitness Offerings can Supplement but not Substitute”, “Current Legislation in the Fitness Sector”, “Digital Training in Health Establishments” and the “bodyLIFE expert talk ‘Functional Training’”.

The ranges offered at FIBO@business were complemented by the Matchmaking programme that brought together exhibitors and visitors in video meetings.

FIBO@business has evidenced how important new leads, direct exchange and maintaining contacts with customers are for the fitness industry just now. Nevertheless personal contacts and tactile product experiences remain indispensable to building long-term, trust-based business relations. We are therefore doing our utmost to provide the fitness industry with its marketplace in Cologne again by holding FIBO next year, Hans-Joachim Erbel concluded.

The approximately 100 sessions from the lecture programme and the exhibitor profiles including contact functionality will still be available on the FIBO@business platform until 16 October. Free registration is still possible at until 13 October.

Resounding success of FIBO@home

For all those pursuing fitness without a business purpose FIBO@home on 3 October was the first “port of call”. In a one-of-kind project FIBO was held on Instagram for public-interest visitors. In cooperation with sought-after influencers, bodybuilders and experts FIBO broadcast a diverse programme from a Cologne loft-style studio. To the tune of 25,000 spectators watched the workouts, panel discussions, interviews and cooking sessions live and interacted with their stars. At FIBO@home the themes of fitness, bodybuilding, healthy nutrition, beauty and lifestyle were centrestage. Until 11 October FIBO Shopping Week will still be available, brimming with deals revolving around fashion and nutrition on Instagram and Facebook.

The forthcoming FIBO will be held at Cologne Exhibition Centre from 8 to 11 April 2021.

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