EuropeActive’s new Ambassador Herman Rutgers helping to coordinate webinars on reopening strategies

We are pleased to announce that Herman Rutgers has become EuropeActive’s Ambassador after a 6-year term as a Board member.

“I couldn’t be more excited to keep working with the EuropeActive Team. I’m really looking forward to helping the fitness sector to walk through this unprecedented crisis and to achieve EuropeActive’s ambitious targets”, commented Herman Rutgers. In this new capacity he is currently coordinating, together with Deloitte and FIBO, two invitation-only online events;

The first webinar will be hosted on Wednesday, 8th April to discuss how Chinese fitness operators and other industry stakeholders reacted to the COVID-19 crisis and what they have done to successfully manage the business during close-down, pre-opening and post reopen phase.

The second webinar will take place on Wednesday, 15th April to focus on reopening strategies and the launch of the European Health & Fitness Report 2020.

More details will follow over the next few days on EuropeActive’s Covid-19 webpage.

Please don’t hesitate to contact us if you have any other questions.


Carlos Fernández
EuropeActive Communications Officer