Gym Owner Monthly

Everlast Expand Into Gyms With Inaugural Opening In Denton

  • Brand new gym space opening in Denton, Manchester on December 27th
  • 16,000 sq. ft site will combine group exercise with a main gym floor
  • First 500 members will get exclusive early VIP access to sample the gym before it opens to the public, and pay just £5 for their first month
  • Rebranding of 38 former DW Fitness Gyms over the next two years also announced
  • Memberships starting from just £20 per month

November 2021 – Everlast, the brand of choice for generations of world champion athletes, is set to open its brand new concept club, combining the best of fitness studios, strength training and functional gym floor space.

The gym showcases strength, HiiT, and boot camp style classes for all fitness levels – as well as an incredible free weights area with no shortage of top of the range equipment from the iconic brands within the Core Health & Fitness equipment portfolio; Star Trac® cardio equipment, StairMaster® HIIT products including the infamous Gauntlet, Nautilus® strength including Inspiration, Impact & Leverage ranges, AC Sport Schwinn® bikes in the group cycling studio, plus Throwdown rigs and accessories for functional fitness.

Everlast Gyms is the ultimate destination for individuals of all abilities and a space for the chance to truly change their fitness regime for the better.


Denton will also see the creation of new jobs in the area, for gym staff, personal trainers and class instructors.

The gym will open on the 27th December to the public and the first month will be just £5 for the first 500 who join. There will also be an open week from the 13th through to the 19th December for people to see this amazing new concept, open from 8am-8pm.

Daniel Summerson, Head of Everlast Gyms for Frasers Group said: “I’m really proud to be a part of this new project for Frasers Group. Designing the new branding and concept for Everlast Gyms has been exciting and we are absolutely delighted to open our first elevated Everlast Gym in Denton.

The new site will combine the design and product of a boutique studio and the space and equipment of a luxury gym, creating a hybrid feel. This new concept will provide the people of Denton with an affordable yet luxury hybrid gym experience

This is a huge moment for the Everlast brand, and with at least 38 further clubs to be transformed over the next two years, this is just the beginning. We can’t wait to get started….”

All clubs will feature the latest MyZone heart rate technology, giving gym-goers the opportunity to track exactly how hard they are working whilst in the gym. The MyZone technology is used by consumers to push people and challenge them – giving them clear goals and results.

Future openings have also been announced starting with Preston in early 2022, the refurbishments will see a new, accessible unique gym experience across the U.K.