Global Fitness Franchise F45 is set to open a new site within Everyone Active’s Little Venice Sports Centre in Maida Vale, London. The site is operated in partnership with Westminster City Council. The facility will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.
F45 is the world’s fastest growing functional training community, with over 1700 sites globally and close to 75 in the UK. Recognising an opportunity to capitalise on prime space and locations, F45 will work closely with Everyone Active, to place further franchisees within Everyone Active’s centres.
“Working with Everyone Active will support our UK growth plans, allowing us access to premium locations across the UK,” says Michael Dean, UK Sales Director for F45. “With studio spaces that are virtually ready to go it’s win-win. Just like Little Venice, the fit-for-purpose spaces save our franchisees time and money, getting them to market more quickly. Existing footfall from community-focused users is a nice bonus.”
For Everyone Active, the move forms part of the operator’s push towards the boutique in a big box model. The relationship with F45 follows a 10-site deal with boutique yoga provider MoreYoga in 2018, and earlier this year, a partnership with premium swimming tuition provider Swimming Nature.
“We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering,” says Duncan Jefford, Regional Director for Everyone Active. “We are space-rich but also recognise that it’s not always better to create your own products. By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibility excited to be moving forward with F45. Their product complements, rather than competes with our own and we share the same values around community and getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise.”