FIBO 2019 | 4 – 7 April 2019 | Exhibition Centre Cologne

20 years of success: The FIBO Innovation & Trend Award goes into the next round

They did it – with an entirely new product category and in an industry where they’ve had zero contacts so far: JoyBräu, winner of the FIBO Innovation & Trend Award 2018, today is a successful company in the fitness, healthcare and lifestyle market. “The win gave us just the boost we needed”, says Tristan Brümmer, one of the two founders. JoyBräu produces and sells the world’s first non-alcoholic protein beer. These are the stories the FIBO Innovation & Trend Award stands for. In the 20 years since its inception, it’s put the spotlight on numerous pioneering products of the fitness, wellness and healthcare industry. Now it goes into the next round.

ZDF, RTL, ProSieben and SAT1, Berliner Morgenpost and Hamburger Abendblatt, Business Insider, Deutsche Welle and FIT FOR FUN – in the context of FIBO 2018, each and every one of these German outlets carried reports about JoyBräu, the winner of the Lifestyle/Life Balance/Wellness category. “Ultimately, winning made us a topic of conversation in the fitness industry far beyond the borders of the trade show, anywhere from television to radio to various online publications. At times, we had up to three camera teams at our exhibition stand simultaneously; the effect was enormous. Our product was still relatively unknown at that point”, Tristan says. Even more astounding, JoyBräu had only hit the market six weeks earlier in the first place. Today, the protein beer is already available in 150 fitness studios across Germany, with more being added all the time. “Thanks to our participation in FIBO and the subsequent reporting, we were able to find great long-term partnerships for distributing our products. Be it in Spain, Russia or even Cyprus – the internationality of the trade show impressed us”, adds Tristan. The company will return to exhibit again in 2019. Meanwhile, FIBO has already started looking for new winners and innovations.

What will the industry focus on in 2019?

Exhibitors can apply starting right now. With the categories Digital Fitness, Health/Prevention, Lifestyle/Life Balance/Wellness, Performance and Startup, FIBO will again reflect the central trend topics of the market. The awards ceremony will take place in front of an audience of 400 leading industry representatives at the European Health & Fitness Forum on the day before FIBO.

Once again in 2019, the quality of the submissions will be judged by an international jury of experts. Its members include Nathalie Smeeman, executive director of the European industry association EuropeActive; Prof. Dr. Ingo Froböse, university professor for prevention and rehabilitation at the German Sport University Cologne; Heike Schönegge, editor of the magazine FIT FOR FUN; Prof. Dr. Niels Nagel, office manager of the DIFG; and Prof. Dr. Thomas Rieger, founding dean of the Sports, Media & Event Faculty at the University of Applied Sciences Europe. They’ll score submissions based on these factors: innovation, health, motivation, quality, design and functionality.

Exhibitors can submit their application by visiting The application deadline is 18 February 2019.

About FIBO

It’s the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. In 2018, 1,133 exhibitors participated, meeting more than 143,000 international trade and private visitors from 120 countries. In 2019, FIBO will take place at the Exhibition Centre Cologne from 4 to 7 April. Kicking off the trade show on 3 April 2019 will be the 6th European Health & Fitness Forum, a meeting 400 leading representatives of the European fitness sector are expected to attend.