Global Trends on a Growing Market:
This is FIBO CHINA 2019
International know-how, global trends and a fast-growing national fitness industry: the perfect mixture to be found right at FIBO CHINA. The leading fitness trade show on the Asian market is set to also outperform itself again in 2019. In excess of 450 brands will be presented in Shanghai from 22 to 25 August. They will meet with buyers from fitness clubs and sports venues but also from sectors like rehabilitation and nursing care as well as public welfare institutes, hotels, import and export companies, sport articles stores, importers, trainers and fitness enthusiasts.
Like FIBO in Germany, FIBO CHINA covers all branches of the fitness industry. Be it training equipment, functional training, health training, EMS, wellness and beauty, group fitness, nutritional supplements, interior furnishing or also consulting services – this is where trade visitors find the complete package. New areas in 2019 will be Aqua Fitness, Yoga, Bodycare/Spa as well as nutrition for sportspeople.
Last year, the Chinese fitness industry posted a production output of some Yuan 160 billion (approx. EUR 20.5 billion) and therefore gained further momentum. In 2020, total output is expected to rise by 15.6 % against the previous year reaching Yuan 185 billion. In China, there are around 47,000 fitness clubs, half of which are located in the country’s Top 10 cities like Beijing, Shanghai and Guangzhou. In these cities to the tune of ten percent of the population work out in fitness clubs. Furthermore, the sector in China not only includes the clubs but also many other institutions such as state-run fitness venues, leisure sports clubs or health institutes.
Strong FIBO CHINA
Due to strong demand, last year saw FIBO CHINA move to the National Exhibitions and Conference Center in Shanghai. This year the exhibition space will be enlarged by one third to 60,000 square metres.
FIBO CHINA is ahead of other trade shows in the region, especially in terms of internationality. More and more top brands from the international fitness sector such as Life Fitness, Matrix, Precor, SportsArt, Star Trac and Technogym capitalise on FIBO CHINA to do business on the growing Asian fitness market. Two thirds of the exhibiting brands come from abroad. This is why the trade show will feature country pavilions for the strongly represented nations Germany, the USA, Poland, South Korea, Thailand, Italy and Spain for the first time. This will give Chinese buyers an even better insight into the relevant trends in the industry and foster communication with international suppliers. However, there is also an increase in the number of exhibitors headquartered in China.
In terms of visitors, China forms the focal point with its great market potential. However, attendance here is now also becoming increasingly international. Of the 1,200 international visitors last year, many came from Taiwan, Korea, Hong Kong, the USA, India and Australia.
From Cologne to Shanghai and from Johannesburg to Miami: FIBO is expanding its global activities and is directly represented on target markets. FIBO in Cologne is the world’s Leading Trade Show for Fitness, Wellness and Health and attracts to the tune of 1,200 exhibitors and 145,000 visitors to Germany every year. Since 2014, FIBO China has been the central meeting point for the Asian fitness industry. In 2017, the first FIBO event was held in South Africa, today’s FIBO Global Fitness Africa. 2018 saw the launch of FIBO USA.