FIBO taking place in Cologne in 2021

The industry is coming together in the new year: Following the premiere of the first digital FIBO@business, planning is underway for FIBO 2021. The leading international trade show for fitness, wellness and health will once again be taking place at the Cologne Exhibition Centre in April. From 8 to 11 April 2021, trade and private visitors will be able to enjoy everything for which FIBO is famous.

“Sport, fitness and wellness – all these things need to be rethought, because people’s lives have changed. Today we have the opportunity to reposition innovative products and concepts in a dynamic market. We need to keep a close eye on the major developments in our industry, as well as on the smaller trends, to ensure that we can actively shape these,” says FIBO Event Director Silke Frank. That is why FIBO 2021 is shining a spotlight on digitalisation, new concepts, prevention and health – topics that are the key to the future. “We need to establish a strong presence and stay in touch – it is more important now than ever.”

Some of the industry’s key players have already booked their stands at FIBO 2021 to ensure that they have a strong presence, including Aciso, Core Health & Fitness, DHZ, EGYM, gym80, JK, Keiser, Les Mills and milon. A number of major associations are also already on board, including the DSSV, the DIFG and EuropeActive.

Current plans call for the event to occupy its customary exhibition halls at the Cologne Exhibition Centre: Halls 6, 7, 8 and 9 in the northern part of the facility and Halls 4.2, 5.2, 10.1 and 10.2 in the middle of the exhibition centre. The configuration of the event has also been optimised, such as with the Fashion and Lifestyle area, where similar themes are now being grouped in Hall 10.1 – this is also the new home of the successful CATWALK event. Numerous special event areas are also planned, including multiple stages and Cross Fit and Callisthenics areas. In 2021, Hall 7 will be devoted to digitalisation and the ‘Future of Fitness’. These are some of the topics that will be addressed in the Future Forum, which is being implemented in conjunction with two FIBO partners, FitTech Summit and E-Commerce-Center (ECC) Cologne. Health and prevention are the focus in Hall 8, where the Body & Mind area is one of the returning favourites. A new highlight here will be the Health and Wellness Meeting Point, which takes a holistic approach to its subject matter. All exhibitors are eligible to apply for the FIBO INNOVATION & TREND AWARD.

All event planning is based on a safety concept that has been developed in collaboration with experts at the Cologne Exhibition Centre to ensure compliance with all applicable hygiene and distancing regulations. This concept also draws on the experience gained from a variety of trade and consumer shows that have already taken place successfully in recent months. The focus is on three familiar measures that have proven their effectiveness: maintaining distance, practising hygiene and wearing a mask. Silke Frank: “We have a good concept and a venue that offers the space we need for a safe event. We are very optimistic, and we are already looking forward to FIBO!”