As the most important platform for its industry FIBO attracts experts to Cologne every year who take home impulses for their business and come to invest and maintain contacts. In 2020 all of this will be possible online at FIBO@business. Instead of packed halls and physical handshakes the digital FIBO promises high-quality content, prepared with great precision in live streams, web TV shows, online conferences, chats and video meetings. As before, one thing will be centrestage at the new virtual FIBO – feeling: that direct exchange among all players in the fitness sector. Thanks to the use of the latest communication technologies FIBO@business promises excellent interaction options between trade visitors and exhibitors albeit in a purely digital trade show format. To this end all registered trade visitors will have the new Networking and Brand Portal complete with content hub at their disposal free of charge on from 1 to 2 October.
Forming the centrepiece for networking is the well-established ‘dating’ platform for the fitness business: FIBO matchmaking. Thanks to sector-specific and interest-based filter options the perfectly fitting profiles of matchmaking participants can be searched and found and promising contacts can be addressed directly. And to allow these “matches” to exchange personally also from a distance and to develop a feel for each other, the FIBO matchmaking feature will be extended to include a video function for this digital edition of the Leading International Trade Show for Fitness, Wellness and Health. From now on trade visitors can register free of charge for FIBO@business at shop.fibo.com. Those registered can already find potential partners from mid-September and make appointments with them for 30-minute video meetings during the period of the virtual FIBO.
An authentic trade show feeling is ensured by the novel Drop-In-Meetings, which make possible spontaneous exchange between exhibitors and trade visitors. This means trade visitors virtually “touring” the exhibitor profiles offered on the FIBO@business Brand Portal can agree on brief, ad-hoc video meetings – as long as the exhibitor concerned has free online capacities available at that point in time. This new feature makes it possible to address questions and concerns that arise over the course of personal dialogue – just the way you would at a physical trade show – visiting a physical stand. For not everything can be planned ahead of time.
Generate fresh leads and establish valuable contacts. To make sure this does not fall by the wayside during the virtual trade show visit, exhibitors and trade visitors can look forward to another new offering: FIBO Speed Networking. In ten themed Speed Networking sessions 12 exhibitors will meet with 12 trade visitors with a view to getting to know each other in five-minute video meetings. And those participants who seeking more, can simply and conveniently exchange their contact details for follow-up conversations.
Admission to the world’s most relevant trade show for fitness, wellness and health, to be held as a digital-only event from 1 to 2 October 2020 for the first time, is free this year. Simply register at shop.fibo.com as a trade visitor. The full-service online ranges of FIBO@business with its excellent interaction and networking opportunities can be accessed with personal log-in data either via a stationary laptop, PC or Mac, or via mobile devices such as a Smartphone or tablet).