To bolster company expansion and international business growth, Fisikal have announced Alex Johnson as Digital Project Manager.

Alex joins Fisikal after 12 years working with Fitness First, making the switch from being a customer of Fisikal to working directly with the development team. In his new role, Alex will work predominantly on making the flow of information to Fisikal users as seamless and initiative as possible, improving the efficiency of the customer journey and continually pushing the boundaries to ensure Fisikal continues to deliver cutting edge technology to address ever evolving market needs.

On his appointment, Alex comments: “It’s an exciting time to be involved in technology within the fitness industry. Digital innovations are increasingly driving the fitness experience, from both a trade and consumer perspective, and Fisikal is at the forefront of business management solutions that allow operators, studios and PTs to stay ahead of the curve.”

With a degree in Information Technology from his home town of Auckland, New Zealand, Alex has experience working across over 20 countries, in a diverse range of software teams.

Rob Lander, Fisikal CEO explains: “We have an ambitious global vision. To turn ambition into reality we need to surround ourselves with the best support team in the business. Alex is a fantastic addition to our growing team. He brings a wealth of knowledge and experience of practical application, working within software teams all over the world. Couple this with Alex’s fitness industry and operator insight and, we believe, Alex is one of the most experienced developers in his field.”

Alex, adds: “Having worked with Fisikal on the other side of the fence when I was a client representing FF, I gained a firsthand impression of the company and its work ethos. I also really valued the fact that all clients become a part of the Fisikal digital ecosystem, with everybody benefiting from learnings and insights. This constantly drives the product and ensures everybody continues to access the very latest in software opportunities and developments in a diverse and rapidly changing environment. This collaborative way of working really drew me to the company.

Looking to the future, Fisikal will continue to invest in product development. The company’s latest innovation is a self-activating digital business management solution. For more information visit