Fitness Pop-Up in Amsterdam, powered by FunXtion, provides taster of first SportCity Premium Club

SportCity, all-inclusive fitness and health club, has partnered with FunXtion, experts in interactive, digital fitness to create a fully operational pop-up studio, providing a taster of what to expect when the operator launches its first Premium Club in Amsterdam later this year.

The SportCity Hit Club Pop-Up, opened in June offering efficient, effective and engaging 30 – 40-minute instructor led workouts fully supported by FunXtion’s unique, digital coaching system. The concept will then transform into a boutique experience in the main premium club when it opens.

Jan-Willem Dockheer, SportCity and Fit For Free CEO comments: “Traditionally we support a new club opening with a standard pre-sale but to launch the first SportCity Premium Club, we wanted to create a fully immersive taster of what is to come. The SportCity HIIT Club, is a fully operational replica of the high-end fitness and wellness experience our Premium Club will offer but in a much smaller footprint.

“To create a truly interactive experience in the HIIT Club pop-up, we partnered with FunXtion. Utilising the brand’s impressive multi-screen Experience Stations we have been able to offer each and every user a digital coach, providing exercise technique guidance and real-time heart rate measurement. This enables our trainers to focus more on motivation tactics than exercise correction, enhancing the experience and driving results.”

The SportCity Premium Club will provide a high-end, bespoke fitness experience and environment for all ages and abilities: from young to old, from Dutch to English speaking and from experienced gym-users to complete beginners. The new club will offer an all-round luxury including a laundry service, high speed Wi-Fi enabling working professionals to remain connective and responsive throughout their visit, plus a licensed lounge and bar for socializing and relaxing.

SportCity has appointed TANK, specialists in creating a relaxed, wellness spaces, to design their first Premium Club which is located in the beautiful building at Cornelius Schuytstraat in Amsterdam-Zuid.

Jan-Willem continues: “Thanks to the latest in innovation, members will be able to keep track of all of their fitness data in the cloud on the latest ARTIS fitness equipment from Technogym and experience the future of interactive fitness through our FunXtion multi-screen solution.

Engaging FunXtion has enabled us to combine HIIT with the latest in technology to take the experience to the next level. I believe in real-time, hyper-personalised support and we have been able to create, thanks to these digital solutions. If this is what we can create in a pop-up, just wait to see what the Premium Club will have to offer!”

The Club will include a team of Personal Trainers to motivate, inspire and fast-track members towards their goals. Certified English-Speaking coaches will also be available for expats and English-speaking residents. These are extra steps taken to ensure the highest-level of personal attention and engagement for all members. There will also be a full, diverse timetable of group exercise classes including Yoga, Indoor Bootcamp and SuperCycle.

SportCity Premium Club will launch in December 2019. SportCity already operators 3 other clubs in Amsterdam and 22 across the Netherlands. Assuming all goes well in Amsterdam, the brand has the ambition to develop more Premium sites in the future.

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