Gym Owner Monthly


Funxtion, experts in B2B personalised digital fitness content, has partnered with
CycleMasters, direct-to-customer indoor virtual cycling experiences, to help gym
operators engage and retain their members.
The partnership comes after Funxtion recently secured EUR 5.8 million in equity capital to
boost the innovation of its customisable digital fitness content SaaS platform and further
internal development and international growth.
On the collaboration, Laurens de Kock, Co-Founder and Managing Director of
CycleMasters explains: “Funxtion shares our passion for continuous innovation. We will
work together to create solutions that will open up endless opportunities for our
businesses and customers.”

Ernst de Neef, Co-Founder and CEO of Funxtion, adds: “CycleMasters shares our belief that
the future of fitness is in the hyper-personalised omnichannel member journey. Together,
we will strengthen and advance the development of our intelligent digital fitness content

Funxtion offers CycleMasters content to their customers as an optional add-on via the
Funxtion Platform which enables gym operators to deliver customizable content to their
members via the delivery devices of their choice, such as a member app or in-gym
streaming display. 
"CycleMasters has a high customer lifetime value, and their virtual Scenic and Studio
classes are very popular with consumers,” Ernst continues. “Offering their content to our
customers via our Platform will provide gym operators with a wider variety of engaging
content they can leverage to attract and retain more gym members long-term."

Visit Funxtion’s website
cyclemasters/ to learn more about their collaboration with CycleMasters.