FUSION HEROES MEMBERS AS THEY STAR IN NEW AUTUMN CAMPAIGN

Return to fitness with Fusion Lifestyle this September

Leisure Trust Fusion Lifestyle today unveiled the nine new stars of its new Autumn campaign, who are all real life members from their centres across the UK.

The ‘Return to Fitness’ campaign tells the inspirational stories of Fusion members and aims to inspire and encourage others to tackle their own fitness goals. The nine inspirational members range from 27 to 60 years of age and include a charity fund raiser who became an ultra-marathon runner, a breast cancer survivor who has regained her self-confidence and discovered a love of dance and a woman who overcame extreme social anxiety to discover her love of group exercise classes and lost 5 stone.

The members’ stories will appear throughout the multi-channel campaign including across the charity’s social media platforms, posters in and around centres across the Fusion estate, on all centre websites and on flyers which will be seen throughout local communities.

One of the campaign stars, Tina Vedrine, member at the South Charnwood centre in Leicester, said: “I was delighted to get the chance to appear in the campaign. Exercise has now become part of my lifestyle and I’ve achieved more than I could have ever hoped for. Over the time that I’ve been active I’ve lost 5 stone and I’ve managed to build so much strength and feel the happiest I’ve ever been”

Kenna Sugrue of Fusion Lifestyle, commented: ‘‘At Fusion, we are on a mission to help our members reach their goals. We are all about overcoming the big and little hurdles life throws at us, rediscovering abilities we thought we had lost and empowering people to recover from injuries so they can become fitness stars, once again. These are the stories that we want to tell this autumn through our new campaign and what better way to do this than to put our members front and centre of our new campaign.”

The campaign launches on 9th September and includes a free pass offer to help consumers start their return to fitness journey visit www.returntofusionfitness.com for full details.