HFE partners with fibodo to take on Covid-19 battle

Leading sports training provider promotes fit4thefight

Activity-based e-commerce booking platform fibodo, and the initiative, fit4thefight, have partnered with Health and Fitness Education (HFE), to help raise awareness of fit4thefight among the nation’s fitness professionals.

fibodo created fit4thefight to help grassroots fitness professionals to continue to offer their services to new and existing clients during the current national health emergency. fibodo’s usual £9.99 monthly subscription fee has been waived for all fitness professionals during the pandemic, encouraging full and part-time trainers to meet the UK’s demand for online fitness sessions.

HFE, a leading UK supplier of fitness courses, training and qualifications, will promote the fit4thefight campaign and free access to fibodo to their qualified and student trainers. HFE has delivered more than 25000 qualifications since 2017 and are providing over 200 new qualifications every month.

The partnership will also enable HFE to list courses on the fibodo directory, giving new entrants to the fitness industry the ability to access the very best courses and to begin operating their business in one easy to use platform.

fibodo’s e-commerce and business platform will also be introduced to HFE’s qualified and in-training instructors to enable them to commercialise their skills.

Anthony Franklin, founder and CEO of fibodo, commented: “I’m delighted to add HFE as a partner and welcome their qualified and in-training fitness professionals to fibodo and fit4thefight. The fibodo platform allows personal trainers and instructors to digitise their business within minutes. We look forward to working with HFE to make sure their fitness professionals get all the required tools to engage their clients in these difficult circumstances and secure their digital futures.”


Josh Douglas-Walton, marketing manager at HFE, said: “Giving our graduates access to a cutting edge e-commerce platform which allows them to build and grow their business digitally is game-changing. We aim to help increase industry standards and empower our graduates to make a lasting difference to peoples’ lives. A large proportion of fitness classes are viewed online, but fibodo will give our fitness professionals the ability to commercialise both interactive 1-2-1 and group fitness sessions with increased visibility.”


To find out more about fibodo, visit www.fibodo.com, and for further information on its new fitness initiative, visit www.fit4thefight.org.

To find out more about HFE visit www.hfe.co.uk