ICG® celebrates UK launch of Evolution Ride with sell-out event
More than 100 people took part in one of the UK’s largest ever indoor cycling events on Saturday (19th January) in Cambridgeshire
Indoor cycling recently named the most popular group workout in the UK by report from ukactive and DataHub
Wednesday 23 January, 2019 – More than 100 indoor cycling instructors, enthusiasts and fitness fanatics came together last weekend (Saturday 19th January) for Evolution Ride UK, one of the largest ever indoor cycling events to take place in the UK.
Held at the Burgess Hall in St Ives, Cambridgeshire, the event was hosted by Indoor Cycling Group (ICG®), the world’s largest organisation specialising in the design, manufacture and programming of indoor cycling equipment and experiences. In 2016, ICG® was acquired by Life Fitness’ parent company, Brunswick Corporation.
The one-day indoor cycling experience combined industry-leading programming with an outstanding live production including a live DJ set and saxophonist. Team ICG® Master Trainers led eight one-hour sessions based on ICG®’s Coach by Color® training system, incorporating virtual programming using Myride®+.
The UK is the fourth territory to host Evolution Ride and builds on the success of past events in Spain, Poland and Germany, where it originates from and now attracts more than 650 indoor cycling fans every year.
“Our aim with every Evolution Ride is to inspire and excite attendees and raise awareness of what’s possible through indoor cycling, and to see the positive response translate across into the UK market has been fantastic,” said Core ICG® Business Manager and International Master Trainer Doyle Armstrong.
“The success of Evolution Ride UK not only proves the popularity of indoor cycling, but it shows that members and exercisers are seeking something different and the riders’ experience is central to everything that ICG offers.”
As part of its ongoing commitment to engaging exercisers in innovative indoor cycling experiences, ICG® has recently launched its 2019 Club Ride UK Tour dates. Created by Team ICG® Master Trainers, Club Ride classes include four unique ICG® programmes combining music, visuals and interaction. Visit https://lifefitness.co.uk/content/icg-events for more information.