Inspired Villages has appointed eGym to create effective, active spaces for those aged 65 and over who rent or purchase properties in their luxury retirement communities.
In the last two months, the developer has installed a 6-piece eGym circuit in its two most recent build projects, Gifford Lea, Cheshire and Austin Heath, Warwickshire, with plans to roll out the concept across the rest of its future builds.
“We create vibrant communities which inspire adventure, happiness and fulfilment through the provision of fully integrated, high quality leisure facilities and services,” explains Tom Lord, COO at Inspired Villages.
New site wellness facilities include; a gym, housing the 6 piece, eGym circuit supported by static bikes and a CardioWall; a pool; a sauna and an exercise studio. Wellness facilities are available to all residents and access is granted as part of an annual service charge.
“Our extensive wellness offer is a key driver for people wanting to become a part of our community,” explains Tom Lord, COO at Inspired Villages.
“The gym is absolutely central to our development model, both now and moving forwards but we face the challenge of having to cater for a wide array of needs and experiences in limited space.
“In addition, many of our residents have no previous gym experience and some are managing long term health conditions. Fortunately, our partnership with eGym has enabled us to find a highly effective solution to enable us to support an active lifestyle regardless of ability and experience.
“Whilst members of our wellness team are always on hand to support residents, the gym is not always manned. We therefore need to be able to deliver highly effective, personalised activity plans without constant trainer intervention.
“This is exactly what eGym delivers. Following an initial induction with one of our wellness team, the automated set up and exercise prescription enables residents to self-manage their own, bespoke, physical activity plan. The fact that they can also connect fitness trackers and apps via their eGym ONE account, means they can collate all their activity data in one place, gaining access to it via the Fitness app.
“The marriage of technology, cutting edge innovation and intelligent engineering by eGym has enabled us to deliver a level of service I’m not sure we could provide through other means.”
In the first 6 weeks of opening, 80 per cent the residents at Gifford Lea had completed an eGym induction. On average, eGym is logging almost 300 interventions per month.
Lord adds: “The engagement by residents has been excellent. eGym enables individuals following very different plans to train side by side. This creates social as well as physical fulfilment opportunities which supports our mission to enable happy, healthy futures.”
Inspired Villages currently operates 6 communities across the UK, with plans to add at least 50 more over the next 5 – 10 years. An eGym training system will be incorporated into all future developments.
Kerstin Obenauer, Country Director at eGym, says: “If we are to influence the health of the nation through increased engagement in physical activity, we need to deliver physical activity opportunities to peoples’ doorsteps. This is exactly what we are doing here with Inspired Villages. We need to make physical activity a part of daily life rather an interruption to it. Only then can we hope to significantly increase market penetration from its current position of 15 per cent.”