Gym Owner Monthly


  • The Squad Stop Roadshow will run from Monday 6th June to Wednesday 22nd June across eight Total Fitness clubs
  • High-intensity Squad Sessions combine a mix of cardio and resistance workouts, guaranteed to make members sweat
  • Research from leading health club brand Total Fitness reveals 35% of new members say having a friend to go to the gym with will most likely keep them motivated
Leading health club brand, Total Fitness, which operates 15 health clubs throughout the North of England and Wales, has launched Squad Sessions, an exclusive new group training session for up to four friends.
To support the launch of this exciting new way to work out, the leading health club is kick-starting their Squad Stop Roadshow tour on Monday 6th June at their Wakefield club, where a brand ambassador will be on hand to educate members on this new product offering.
In addition, on offer will be some exclusive giveaways and the chance for members to win some prizes, and they will also be able to uncover their ‘Squad Style’ to help guide them for any upcoming sessions.  
Visiting eight clubs in total, including Total Fitness Altrincham, Lincoln and Teesside, the Squad Stop Roadshow will be running until Wednesday 22nd June and ending in the Wigan club. Members can book their first session for free, giving them the opportunity to try out this exciting new product first hand. 
Rolled out in eight of their health clubs, the full body HIIT (high intensity interval training) based workout combines a mix of cardio and resistance exercises, guaranteed to make members sweat.
Members will have the opportunity to choose either beginner or intermediate levels, with the sessions set in a dedicated area of the club and a Squad Leader to coach everyone through the workout. 
Squad Sessions are ideal for members who prefer a more intimate training session but who also enjoy and benefit from working out with others.
The launch comes in the wake of new member data from Total Fitness revealing the benefits of having a workout buddy, as more than 1 in 3 (35%) say having a friend to go to the gym with will most likely keep them motivated, while 19% say it is meeting new people and group activities – which is what Squad Sessions are all about.
Interestingly, more than 1 in 4 (26%) new members joined with a family member or friend/s, while 18% joined with a partner, showing that Brits are motivated to keep fit when they have a companion by their side.
Sophie Lawler, CEO at Total Fitness comments; “It’s brilliant to be able to expand Total Fitness’ fitness offering and provide a specific session for members who prefer a small group workout experience. Squad sessions provide a personalised coaching experience with a difference, as four people can train together and reap the benefits of working out with friends or family. The Roadshow is a great way to bring this face-to-face with members, so they can learn more about Squad Sessions and see the advantages of an intimate training session like this. 
“It’s encouraging to see that many of our new members were motivated to join with family, friends, or a partner, showing there is a demand for people who prefer to have a buddy with them when they work out.”
Find out more about Total Fitness on their website.