Gym Owner Monthly

NEW 1REBEL STUDIO TO TAKE CENTRE STAGE IN THE CAPITAL Boutique fitness chain set to open milestone 10th club in the heart of London’s West End


1Rebel, London’s leading boutique fitness studio, is pleased to announce it is opening its 10th London club on Monday 27thJune.

Set in the heart of London’s theatre land in Covent Garden, just a stone’s throw from the Central Plaza, the opening marks a major milestone for 1Rebel, which was founded in 2015 by James Balfour and Giles Dean.

James Balfour, Founder of 1Rebel: “We’re thrilled to be hitting such an exciting milestone with our 10th club, particularly as it’s in such an iconic area of London. The post COVID journey has been challenging, but our relentless focus on the experience and providing more choice has allowed our Rebels to return and make fitness a priority. We’re excited to add Covent Garden to the mix to give them more options while reaching new members.”

1Rebel will occupy a space covering the lower-ground floor, creating a show-stopping fitness studio befitting of its surroundings. The new studio will take inspiration from its local surroundings, infusing the glamour of the theatre district and the femineity of the Royal Ballet School with the rawness of 1Rebel’s signature fitness offering, Reshape.

Combining strength with elegance in one fully body endorphin boosting workout, Reshape is 45 minutes of quick fire rounds of high-powered treadmill intervals alongside dynamic weight sequences.

Customers looking to take advantage of the new space can get an exclusive Covent Garden Founders membership or package, with 20% off.

About 1Rebel

1Rebel is one of the leading boutique fitness operators with no contract, high intensity focused studios in London, Melbourne, Saudi Arabia, Israel and soon to be Dubai. With a relentless focus on design, experience and innovation, the high end spaces offer five workout types; Reshape, Ride, Rumble, Reformer and Rig. 1Rebel in London can be found in Covent Garden, Holborn, Angel, Broadgate, St Mary Axe, South Bank, Bayswater, Victoria, Oxford Circus and Hammersmith.