New FIBO CAMPUS to get studio operators fit for business

New FIBO CAMPUS to get studio operators fit for business

One place, one ticket, one entrance – but not just one programme! With the FIBO CAMPUS, FIBO, the Leading International Trade Show for Fitness, Wellness and Health, will revamp its entire educational programme in 2019. Simpler and more flexible than ever before, trade show visitors will be able to put together their highly personalised class schedules at the concurrent congress. One ticket will get them into all the events. Plus, all lectures will be consolidated in one location, at the Congress Centre East at the Cologne Exhibition Centre. The FIBO CAMPUS will offer a diverse programme featuring a total of 13 thematic tracks: Corporate Health Management, Fitness goes Health, HR Management, Physio, Sports Medicine, Therapy & Training, Nutrition, Functional, Aqua Fitness, Step & Dance, EMS Concepts, Digitalisation and Body & Mind.

Tailored to studio operators

How much medicine can the fitness industry really tolerate? How can I implement corporate health measures at my studio? And what kind of modern back concepts are there? The FIBO CAMPUS offers valuable input to studio operators interested in expanding their own business models and enhancing their workout selection. The focus will be on strategies and differentiation tools as competitiveness factors, plus current trends and concepts.

Expansion into the healthcare market

Studio operators have many opportunities in the healthcare market, but they also face massive challenges. Customer acquisition is the key issue in this context. Dr. Friedrich Krause, the leading sports scientist at the therapy and training centre reaktiv in Kronberg, will talk about “The most common ailment of all – back concepts for the fitness industry”.

Digitalisation in the fitness industry

Digitalisation is changing work processes and living environments. This development harbours numerous opportunities for the fitness industry. At the FIBO CAMPUS, exhibitors and associations will share insights into the latest developments.

Health management at the workplace and HR management

Health management at the workplace is a strong emerging topic for the fitness industry, which is why the FIBO CAMPUS will dedicate an entire track to the topic, teaching visitors how to successfully implement corporate health measures. The focus in the “HR Management in the Fitness and Health Market” track will be on employees. Qualified and motivated employees are the foundation of success. Companies and associations, including the DSSV, will share insights into concepts and best practices on FIBO Thursday.

From EMS to group fitness

Without a doubt, EMS training is one of the biggest trends in recent years. FIBO exhibitors will be at the FIBO CAMPUS to give visitors an overview of new developments. The Functional Forum and Workout, Aqua Fitness, Body & Mind and Step & Dance thematic tracks will be targeted not just at personal trainers and fitness coaches but also at studio owners looking for new trends for their studios. Besides theory, there will also be plenty of practice. The programme will be presented by the FIBO partners IFAA, Perform Better, Functional Training Magazin, Aqua Kolleg, Pure Emotion and GluckerKolleg.

When, where and how?

The FIBO CAMPUS will be held at the Congress Centre East at the Exhibition Centre Cologne from Thursday, 4 April, to Saturday, 6 April. FIBO visitors can simply upgrade their trade show ticket by adding a congress ticket at the FIBO ticket shop. Don’t forget: one ticket, all the possibilities. The FIBO CAMPUS ticket will provide access to all presentations, with visitors getting a chance to put together their personal class schedules. Participants will also be able to earn continuing education credits for many of the lectures. In order to make getting to the event as easy as possible, FIBO CAMPUS participants can use the East Entrance and the adjacent parking level east. One-day tickets for the CAMPUS are priced at €61.00.

About FIBO

It’s the world’s largest international trade show for fitness, wellness and health: the industry’s key players come together at FIBO in Cologne. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. In 2018, 1,133 exhibitors participated, meeting more than 143,000 international trade and private visitors from 120 countries. In 2019, FIBO will take place at the Exhibition Centre Cologne from 4 to 7 April. Kicking off the trade show on 3 April 2019 will be the 6th European Health & Fitness Forum, a meeting 400 leading representatives of the European fitness sector are expected to attend.