Gym Owner Monthly

PureGym Arabia opens its first gym in the United Arab Emirates (UAE)

18 January 2023 – PureGym Arabia, the franchise partner of PureGym Group in the Middle East, today opened its first club in the UAE. The brand new gym, which is located in the Avenue Mall, Nad Al Sheba in Dubai[1] , will provide members with access to high-quality, affordable and flexible fitness.

PureGym Arabia opened its first gym in the Middle East in Riyadh in November 2021 and has seen sustained demand for PureGym’s proposition ever since, with 10 gyms now open in the Kingdom of Saudi Arabia (KSA). Following the success of the gyms in KSA, PureGym Arabia has launched its first gym in the UAE, a market that also has huge potential and significant demand for value fitness.

PureGym Nad Al Sheba will provide members with the following:

• Open 24 hours a day, 7 days a week, providing complete flexibility for members to work out when it suits them.

• Low-cost, no-commitment memberships, currently starting from 119 AED + joining fee[2]. Members can choose from Core or Plus monthly memberships and won’t be locked into lengthy contracts.

• Access to state-of-the-art facilities with a large free weights area, spacious cardio zone, cycle studio, +220 pieces of kit including battle ropes, plyo boxes and TRX, as well as a range of classes, personal trainers and a ladies only area. Take a virtual tour of the gym here.

PureGym Arabia plans to open its second gym in Dubai in Al Barsha next week and has ambitions to open over 20 gyms across the UAE in the medium term.

Humphrey Cobbold, CEO of PureGym Group, commented: “It is hugely exciting that we have opened our first franchise gym in the UAE. Following our successful openings in Saudi Arabia over the last year the UAE was an obvious choice to continue our expansion across the Middle East as a fast-growing and dynamic economy with an increasing focus on health and a strong demand for value fitness. We now have a presence in six markets globally and are pleased to be enabling greater access to affordable fitness at a time when boosting people’s mental and physical health has never been more important.”

Susan Turner, CEO of PureGym Arabia, added: “Opening our first gym in the United Arab Emirates marks a significant milestone in our company’s growth and we are thrilled to bring our unique approach to fitness to the people of UAE. We are committed to providing our members with the best possible experience and we can’t wait for them to see what we have in store for them.”

[1] PureGym Nad Al Sheba is located at 153 Dubai Al Ain St, Avenue Mall, Nad Al Sheba 2, Dubai

[2] Prices subject to change. Please see PureGym Arabia’s website for current pricing.