Online fitness platform Thrvly partners with EuropeActive

Online fitness platform Thrvly partners with EuropeActive
Brussels, Belgium, 8th December 2020

EuropeActive (EA), the leading voice and non-profit association representing the European fitness and physical activity sector, is pleased to announce Thrvly as a new strategic partner. The Thrvly Platform is one of the world’s most dynamic digital tools for health and fitness professionals across the globe that provides fitness professionals with a free marketplace platform to scale their business digitally and to access a world-wide subscriber base in over 80 countries.

Thrvly is passionate about gyms, studios and instructors (whether for group exercise or individual training) inspiring people all over the world to lead better lifestyles by being more active, more often. The Thrvly community was built to deliver the best value when competing in a crowded digital space as well as to serve its mission of helping customers to successfully create the best digita gym &l studio experience.

Thvrly CEO Dave Hayes stated: “Our team at Thrvly couldn’t be more excited to bring the Thrvly Platform to Europe through a partnership with EuropeActive. We are passionate about building and designing the best tools for instructors, gyms and studios to reach a global audience. The Thrvly Marketplace is the first global community where teachers across everything health & wellness come together, instruct members anywhere in the world, and generate real revenue from their expertise and knowledge”. 

EuropeActive Executive Director Andreas Paulsen expressed how ‘delighted we are to receive Thrvly as a new member of EuropeActive as we believe in their unique fitness proposition that connects a whole network of members, group exercise professionals, gyms & studios worldwide. The idea of developing fitness communities through digital and tech is very much in line with the Digital heading of EuropeActive’s Horizon 2025 Sectoral Manifesto and our ultimate goal of getting more people, more active, more often”.

Detailed information for press and commercial use can be requested to Carlos Fernández, via Photos, logos and other materials supporting this press release are also available via the aforementioned email address.

About EuropeActive

EuropeActive, formerly the European Health and Fitness Association (EHFA), is the leading not-for-profit organisation representing the whole of the European fitness & physical activity sector in Brussels. Membership is open to all stakeholders – public or private – including operators, suppliers, national associations, training providers, higher education and accreditation institutions.

The EuropeActive Team is fully committed to consulting and working with the different mentioned stakeholders, including other NGOs promoting health-enhancing physical activity, sector media and research and scientific institutions. EuropeActive aims to co-operate with the European Union and other international organisations to achieve its objective to get more people, more active, more often.

According to the EuropeActive/Deloitte Market Report 2020 the European fitness sector serves over 64.8 million consumers, generates 28.2 billion Euro in revenues, employs 750,000 people, and consists of approximately 64,000 facilities. In 2019 the European market grew by 3.8 % and in the past 10 years the number of fitness users has increased by 72%, and 9.7% of all European citizens aged over 15 are users of fitness facilities.
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