Premier Global NASM, the global leader in fitness professional training and education, has extended its partnership with Pure Gym and launched a national Personal Trainer Career Experience.
The Career Experience offers students working towards their Personal Trainer certification a chance to understand and experience the role of a personal trainer, with practical experience and bespoke advice from the UK’s largest gym chain.
“It is no secret that attracting and retaining personal trainers remains one of the industry’s biggest challenges,’ says Jason Hussain, Employer Engagement Manager, Premier Global NASM. “We identified a need to create a learning environment where students can place their study content into the context of real life. This means, when they arrive on the gym floor as a qualified personal trainer, they are more prepared for the task ahead and also have an understanding of the peripheral skills they need to succeed.”
“Our objective is always to deliver an aspirational learning experience that produces the most job ready and highly regarded professionals in the industry, equipped to develop rewarding and financially sustainable careers. This innovative Career Experience, developed in partnership with the team at Pure Gym, adds a new and valuable dimension to the learning journey, creating a unique opportunity for the student to engage with the sector’s largest fitness chain, even before they qualify. Whilst there is no obligation on either side to formalise a relationship post qualification, the connection strengthens the opportunity to facilitate this should both parties wish.”
Before the end of the first two weeks of study with Premier Global NASM, students ‘opting-in’ to the Career Experience receive an introductory call from the Gym manager at the Pure Gym site they pre-selected. This initial contact is a chance for both parties to get to know each other. The student can ask questions and the Gym Manager and learn more about the student’s motivations and career aspirations, ensuring any advice and practical experience provided is tailored to support these.
Once the student has completed Level 2 certification, qualifying them as a Gym Instructor, they are invited into the gym for some club experience to gain insight into the daily operation of a gym floor.
Rebecca Passmore, COO at Pure Gym, says: “Pairing actual ‘on the floor’ experience with more traditional training methods helps to bring the role to life. As students approach the end of their training with Premier Global NASM, they are offered a meeting with a Pure Gym Manager with the Gym Manager at their chosen Pure Gym site. This Career Experience is not just about enhancing the learning experience. It is also about creating a career pathway for fitness professionals that will help us attract and retain talent.”
Since the Career Experience launched at the start of September, more than 330 students have enrolled and are now benefiting from a direct and highly personal connection with Pure Gym as they work towards their Level 3 Personal Trainer certification.
This latest development is an extension of the existing partnership between Pure Gym and Premier Global NASM, launched earlier this year, which provides Pure Gym Personal Trainers with exclusive discounts on Premier Global NASM Continual Professional Development (CPD) modules and the opportunity for Premier Global NASM to promote its globally renowned training and education to Pure Gym members.