Premier Global NASM Appoints New CEO

Dan Rees To Head Up Premier Global NASM

Ascend Learning, parent company of leading fitness education provider, Premier Global NASM, has appointed Dan Rees, Managing Director, to oversee the continued growth of the operation in the UK.

As Managing Director, Rees will be responsible for the organisation’s strategic leadership, growth strategy supporting the business’ intent to further cement the brand’s position as the leading provider of training and education for sport, fitness and wellbeing professionals.

Speaking of the appointment, Laurie McCartney, Global President, Fitness and Wellness at Ascend Learning, says: “Dan brings over 20 years of fitness industry experience having served in key roles at Central YMCA, YMCA fit, YMCA Training, and Focus Training.  Throughout his career Dan has been responsible for strategic direction, growth and revenue achievement. I look forward to Dan continuing to move the business forward into the next phase of growth.”

Dan joined Premier Global NASM in September 2019 as Commercial Director so this appointment is a natural progression. Dan says: “In a sector that is constantly evolving, driven by ever changing consumer demand, training and education remains the bedrock to our sector’s success and future growth.

“I am driven by a passion to create outstanding talent within the leisure and sport workforce and by a desire to fully exploit the opportunities new technology and digitalisation bring to the learning environment. Premier Global NASM has already embraced digital technology to deliver live learning experiences and, through this platform and other products under development, I am looking forward to reaching new audiences and driving incredible talent into the fitness and sport sectors.

“Over the coming months, I will work with operators, both directly and through close collaboration with CIMSPA and ukactive, to ensure we continue to use our world renowned assets and expertise to match the needs of employers with the needs and aspirations of individuals entering and working within the workforce. I have a fantastic UK team. Together, we will drive the brand into the position of undisputed go-to training provider in the Health, Fitness and Wellbeing spaces, empowering professionals with the knowledge and skills needed to positively impact the lives of others.”

In 2017, Ascend Learning acquired Premier Training and appointed Brad Tucker, Vice President and General Manager to oversee the integration of the UK operation and the re-positioning of the brand as Premier Global NASM. This transition is now complete so Tucker has transitioned back to The States.