PUREGYM ENHANCES MEMBERS’ DIGITAL EXPERIENCE WITH FUNXTION DIGITAL INTEGRATION

As part of its strategy to create an unrivalled digital member experience, PureGym has teamed up with FunXtion, experts in interactive digital fitness, to deliver a vast number of workouts through personalised training plans direct to members via the PureGym app.

Ranked second in early January under ‘Health & Fitness’ in the IOS App Store, the PureGym app enables its 1.3 million members to tailor their fitness experience based on personal preferences, goals and schedule. In addition to booking classes and tracking gym activity, the app offers instant access to thousands of exercise tutorials, personalised training plans, and digital support.

“This new integration is an important step in our digital development,” explains Lucian Weston, Head of Business Development at PureGym. “The exercise tutorials, created by FunXtion, are a fantastic feature which provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers. 

“FunXtion has been a great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members.”

The integration went live in January. Ernst De Neef, FunXtion CEO, adds: “We are delighted and excited to announce our partnership with PureGym. Our integration enriches the PureGym digital member experience creating an environment that encourages loyalty.”

For more information on FunXtion’s digital fitness solutions visit www.FunXtion.com