PureGym makes access to virtual workout platform free in response to ongoing pandemic

PureGym offers 120+ free video classes and health plans to support physical and mental wellbeing while gyms are closed across the UK

27 May 2020, London – PureGym, the UK’s leading gym operator, today announces that it will make its virtual workout platform freely available to both members and non-members via the PureGym app.

Previously only available to 1.7 million existing members and 2.4 million former members, over 120 virtual workouts on the PureGym app are now open to everyone, free of charge, in order to widen access to health and fitness during the ongoing pandemic, which has seen gyms across the country close and millions confined to their homes.

The app includes over 120 home workouts designed and regularly updated by PureGym’s team of professional trainers. Users have access to specific home workouts tailored to achieve individual goals, from strength training to mindfulness, which have been built for everyone from beginners through to those with greater experience. PureGym have also adapted favourite studio classes for the home, bringing the PureGym experience straight into people’s living rooms.

In addition, PureGym continues to deliver a packed weekly timetable of live workouts and fitness advice on Instagram and Facebook which are also free. These workouts, including Burn It, Stretch and Mobility and Yoga Flow are designed and delivered via live steam by qualified PureGym trainers.

Since March 20th, over 400,000 people have used the app, taking part in more than 1 million workout sessions with over 1.6 million views of live and on-demand classes.

Stephen Rowe, Chief Marketing Officer at PureGym said:

“We are currently working hard to make our gyms a safe place for our colleagues to work in, and for our members to work out. We won’t open our gyms until we know it is safe to do so. Whilst the current pandemic means that we can’t welcome members to our network of gyms, we want to do everything we can to offer health and fitness support to everyone in the UK.”

“We are delighted to offer these virtual workouts to both members and non-members for free via our specially designed app. The programme includes over 120 video workouts and classes, developed by our own team of professional trainers, to suit people of all ages and levels of ability.”

“With millions of people across the country confined to their homes, we hope that this programme will motivate and inspire people to stay healthy and achieve their fitness goals safely”.