Scottish dancing leads to new cardio workout concept
Kelta Fit, based on the Scottish social event the ceilidh launches Ambassador training
Ed McCabe, owner of the Ceilidh Club in London, is planning an event in Edinburgh to further develop the Kelta Fit brand.
I started Ceilidh Club in 1998 with the purpose of providing the best three hours of entertainment in London. We were up against stiff competition: The Globe, The West End and many comedy clubs, however we try to offer a unique night out.
Over the years the club has grown from friends and family to something much bigger. We now hold around 40 events a year – mostly at Cecil Sharp House, but also in Baden Powell House, Hammersmith Town Hall and the London Welsh Centre. These fun-filled evenings of traditional Scottish music and dance attract hundreds of people every month.
We love taking a small piece of Scotland’s culture to an international market. London is a wonderful city full of people from all over the world. Seeing so many different nationalities coming together in an experience which brings happiness is wonderful to see. When we join together at the end of the night for Auld Lang Syne, we hope, in a small way, we’re making people’s lives that little bit happier.
I noticed that lots of people would leave our events sweating and tell us that they were glad they didn’t have to go to the gym this weekend. Then a friend asked me if I could make a cardio workout based on Ceilidh Club. I approached Licence to Ceilidh, one of London’s top ceilidh bands, and asked them if they were interested. They agreed, and with contacts put together a DVD/digital download and recorded a specially arranged score.
Once the video was on sale, we wanted to make it into classes. I approached Dance Base in Edinburgh, who put me in touch with Cat Perry from Dance Division. She developed the classes for adults and children, which we got accredited by REPS and EMD.
We called this new workout concept Kelta Fit – a Scottish twist on exercise to music and nutrition. You can watch the promo video here: https://vimeo.com/296687073
In November, we’re planning an Ambassador training event in Edinburgh which will allow more people to experience the Kelta Fit brand. Our Ambassadors are crucial in helping us to develop the company by feeding back ways we can develop it.
If you are an experienced exercise practitioner with a passion for helping people get fit and healthy, we’d love you to train to become a Kelta Fit Ambassador. We’re looking for Ambassadors who can help to spread the word about our brand by setting up classes, training instructors and appearing on TV. Full training is provided free, and we have a toolbox of promotional material for use offline and online. This is a great chance to develop a lucrative new line in business and a fun way to spend time with motivated, positive people.
Our next Ambassador training event will be on 18 November 2018 from 12-6PM in Edinburgh. Training is free, however, numbers are limited so please fill in our form and we’ll be in touch with further details: https://keltafit.com/stay-in-the-know/