EuropeActive unveils the first European Health and Fitness Consumer Survey

On Thursday 7th April Deloitte presented at the EuropeActive President’s Council Summit at FIBO the key findings of the unique 2022 European Health and Fitness Consumer Survey commissioned by EuropeActive. In January 2022, 11,000 consumers across 19 countries were asked about their fitness consumption behaviour. One main conclusion from the survey is that the “hybridisation” …

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