Time for fitness operators to up their data game in a bid to successfully re-launch their fitness businesses

Data-driven businesses are the success stories of our global marketplace and can provide the blueprint for future success.  However, many health and fitness providers aren’t capitalising on this opportunity and see data and data-led solutions as expensive and complicated, but in fact, data can help operators make the right decisions, at the right times, allowing automated actions to increase conversion; driving sales, efficiencies and commercial outcomes. Better still, integration can be fast and often cost-effective.

The volution.fit solution aims to enable gyms and fitness centres to make the most of the data they currently have by offering bespoke and seamless integration into existing systems and programmes to ensure all data is in one place, easily understandable and most importantly able to demonstrate and deliver commercial opportunities and ROI.

“The next four weeks are going to be critical for the health and fitness sector, particularly in the UK, where we will see facilities start to re-open.  The sector has a unique opportunity to start fresh and allow data and insights to help shape and shift businesses and services to be more customer-centric, more efficient and higher performing.” Says Adam Norton the founder of volution.fit.  “What’s more, we are likely to see more members and consumers wanting more at home and digital solutions to ease the transition back to the bricks and mortar clubs.  The clubs and facilities which have the foresight and ability to offer and track this through data will be the winners and will have a clear competitive advantage.”

In a bid to enhance volution.fit’s services, Adam has appointed a high profile team to lead the brand as they look to further penetrate the US and UK markets, initially.  Andy Hall has been appointed as global sales director; well known within the sector, Andy has held high profile roles within Les Mills UK, as business development director and before that at eGym as regional sales manager.  Supporting the team, Matt Adey has also been brought on as non-executive director.  Matt has held significant global roles within Les Mills, Orangetheory Fitness as well as operators such as The Bannatyne Group and Hilton.

Andy Hall said of the launch of volution.fit: “Becoming a data-driven business shouldn’t be rocket science.  It needs to be simple, hassle-free and affordable for every gym or fitness centre; all it takes is getting the right software solution in place.  Data needs to enable businesses to make informed decisions quickly and rationally.  The volution.fit solution enables senior leaders within the club operator world to collate and analyse valuable information whenever they need it.”

volution.fit is already working with over 300 fitness centres across the globe, has 380,000 active users and is driving revenue/savings of over £5,500 per month per club.

Andy adds: “For many operators, the world of data can be a daunting and unknown space, with many misconceptions around processes, price, implementation and even capability.  This leads to change-paralysis where businesses are too afraid of the task in front of them, which is often based on perception, not reality.

“Much of this paralysis comes from experiences they might have had five to ten years ago but providers and solutions have advanced, the sector is far more sophisticated but most importantly user-friendly than ever before.  The volution.fit solution doesn’t require businesses to change tech platforms or providers but instead, we can develop and integrate new and high performing applications to enable businesses to have greater visibility of data gained from multiple data sources which in turn can improve business performance.”

For more information about volution.fit please visit: https://volution.fit/