- New Baby Swim classes are the latest addition to Total Fitness’ high variety product offering
- Members and non-members will be the first to know when Baby and Toddler Swim bookings are available by registering their interest here
- Lessons will be discounted for members
- Total Fitness is now recruiting for a variety of roles to deliver the new Baby Swim Programme
LEADING North of England and Wales health club brand, Total Fitness, has announced its latest exciting offering with the launch of a new Baby and Toddler Swimming Lesson Programme, rolling out across all 15 clubs in the coming months with bookings starting later this Spring.
Swimming is a key life skill, offering opportunities for water exploration and confidence building which are important to learn from an early age. The new Baby and Toddler Swim Programme further strengthens Total Fitness’ commitment to providing lifelong health and fitness.
Starting swimming lessons during these fundamental early stages helps to build the foundation for a lifelong love of water. Dedicated lessons also help with babies’ and toddlers’ physical development, improves their balance and motor skills, and encourages one-to-one bonding time and fun experiences with their parents or guardians.
The classes will be delivered in Total Fitness’ family pools, one of three pools in each club, and will be available for three age categories: 0-12 months, 12-24 months, and 24-36 months.
Each 40-minute swim class is designed to be both fun and educational and will require an adult in the water alongside the baby or toddler. Responding to the demand for feedback and a relationship with the swim coach as highlighted by parents at the in depth research stage, Total Fitness will offer a unique ten minute session for dedicated feedback included within the 40-minute lesson. Here parents will be able to chat with their swim coach and receive the all important feedback, tips and advice on babies’ weekly progress. There will also be a recognition programme acknowledging when key achievements and milestones have been reached.
The Baby Swim classes will operate for 50 weeks of the year and will be discounted for members whilst swimming lessons will also be available for non-members.
Total Fitness champions a lifelong commitment to health and fitness and the importance of a strong swim offering. With 3 pools available at each club, Total Fitness is dedicated to developing its poolside experience for its members and their babies, whilst providing them with ways to develop a love of the water through fun experiences and learning a life-saving skill.
Kerry Curtis, Head of Brand Development at Total Fitness, comments: “We’re really excited to launch our Baby and Toddler Swim Programme later this Spring. As with any new product development at Total Fitness, we start with insight first. We spoke to a lot of parents to understand how we can create a product that truly meets their needs as well as their baby.”
“We know how important our pools are to our members, 77% of our new joiners cite the pool as the main reason for joining, so the launch of our Baby Swim Programme is just the first enhancement of our poolside experience that strengthens our commitment to lifelong fitness.”
“We’re looking forward to the rollout of our programme across our clubs, and welcoming new team members who are keen to develop their swimming careers with us.”
The launch of the new Baby Swim Programme is an exciting opportunity for nurturing Baby Swim Coaches, Poolside Experience Managers and Lifeguards to join the Total Fitness team. Key qualities for anyone keen to become part of the Baby Swim team also include being fun, enthusiastic, and full of energy whilst delivering the innovative swimming lesson programme.
For anyone who would like to find out more about the swimming roles available at Total Fitness, they can visit www.totalfitness.co.uk/baby-swim-lessons.
Find out more about Total Fitness and the swimming roles available on their website.