EuropeActive warmly congratulates truu original water, one of the leading water refinement system manufacturers in Germany, for its new Bronze partnership. The German-based company joins EuropeActive aiming to bring its innovative system to refine water on-site for fitness users and to build up a closer relationship to the health and fitness sector.
“We are looking forward to supporting EuropeActive as a member and bring in our expertise in the importance of pure and pristine water for people’s health and fitness”, said Chief Executive Officer truu world ltd. Arie van Winkelhof. truu original water, one of Europe’s fastest growing companies, will share with EuropeActive one of its latest concepts developed to bring more truu original water to more people. The truu fountain is a ground-breaking system to refine water on-site and make truu original water available to tap for every guest.
EuropeActive’s CEO Nathalie Smeeman commented on this new design: “EuropeActive is glad to see that more and more original improvements are applied to the fitness sector. The truu fountain is a highly innovative solution, placing water as an essential element to keep people active and healthy”. EuropeActive also wants to congratulate truu original water and its fountain system for its FIBO Innovation & Trend Award 2019 nomination in the category of Health & Prevention.
Mss. Smeeman also referred to the official agreement by saying that “EuropeActive considers truu original water an environmentally concerned partner, deeply focused on quality standards. We firmly believe our work together will provide valuable inputs to improve the fitness industry”. The Bronze partnership conditions allow truu original water to enjoy some of the key benefits of EuropeActive, including access and discounts to events, reports and media sharing, and communication advantages like having their company logo displayed on EuropeActive’s website.
EuropeActive, formerly the European Health and Fitness Association (EHFA), is the leading not-for-profit organisation representing the whole of the European fitness sector in Brussels.
According to the 2018 Deloitte Market Report the European fitness sector serves over 62 million consumers, generates 27.2 billion Euro in revenues, employs 750,000 people, and consists of 62,000 facilities. In 2018 the European market grew by 3.5% and in the past 10 years the number of fitness users has increased by 72%, and 9.4% of all European citizens aged over 15 are users of fitness services.
For further information, please visit www.europeactive.eu
Nathalie Smeeman, Executive Director
About truu original water
truu original water started with an 8-level refinement system, hand-crafted at a small, family owned factory. Over the past years the truu company built a strong reputation as one of the leading water refinement system manufacturers in Germany, with an outreach to other European countries and even to the world market. The water’s high level of purity, its pristine, natural condition and its cell availability made it the perfect drinking water for health and environmentally conscious people.
As the interest in their water grew rapidly truu developed new, innovative concepts to bring more truu original water to more people. This almost inevitably led them towards the fitness sector. Today truu is part of Financial Times’s list of Europe’s fastest growing companies, still with a close relationship to the health and fitness sector. The ambitious goal of truu is to provide everyone with cleaner, healthier and more environmentally friendly water.
For further information about truu original water, visit www.truu-water.com/