ukactive and EuropeActive have agreed to strengthen their partnership following a meeting at the IHRSA European Congress 2019 in Dublin this week. ukactive CEO Huw Edwards and EuropeActive Acting CEO David Stalker met at the sports and fitness industry event on Monday, 14 October. They reiterated their commitment to maintain their close working relationship whatever the outcome of the Brexit process.
The mutually beneficial partnership will see the organisations continue working together in four key areas: data and research, policy and regulatory issues, operator benefits, and campaigns. Both organisations are committed to making the relationship stronger and working together in areas of shared concern.
Huw Edwards said: “ukactive and EuropeActive have really benefitted from our excellent partnership over the past five years. The Brexit situation has created numerous uncertainties in the sector, but this will not affect our relationship. David and I have agreed that we will continue to build on and strengthen the way we work together on a number of key issues and activities that will bring wider benefits for the sector.”
David Stalker also commented on the agreement: “With our combined resources we are showing governments and policy-makers across Europe that we are leading the way in attracting more people to be physically active. Our recent #LetsBEACTIVE in Europe and national fitness day in the UK are prime examples of how we are working together in getting the message across about promoting an increase in physical activity and sport. Brexit is not going to affect the important relationship and cooperation between EuropeActive and ukactive in any way.”
EuropeActive, formerly the European Health and Fitness Association (EHFA), is the leading not-for-profit organisation representing the whole of the European fitness sector in Brussels.
According to the 2018 Deloitte Market Report the European fitness sector serves over 62 million consumers, generates 27.2 billion Euro in revenues, employs 750,000 people, and consists of 62,000 facilities. In 2018 the European market grew by 3.5% and in the past 10 years the number of fitness users has increased by 72%, and 9.4% of all European citizens aged over 15 are users of fitness services.
For further information, please visit www.europeactive.eu
Carlos Fernández, Communications Officer
ukactive exists to improve the health of the nation by getting more people, more active, more often. ukactive provides services and facilitates partnerships for a broad range of organisations, all of which support our vision and have a role to play in achieving that goal.
ukactive serve over 4,000 members and partners from across the public, private and third sectors, from multinational giants to local voluntary community groups. They do so by facilitating partnerships, campaigning and providing outstanding membership services.
For further information about ukactive, visit www.ukactive.com/