Fitness apparel phenomenon Gymshark to build first gym and innovation hub. Gymshark, the UK’s fastest growing company is launching GSLC, Gymshark Lifting Club, a creative hub to combine research and development and working out into one unique facility.
Awarding-winning design and build company, Oktra are designing the space. Lead designer at Oktra, Sean Espinasse said, ‘The new facility will include a studio for the new Gymshark fitness app, a 100-person auditorium, a R&D factory, several high tech photographic studios and a 20,000 sq ft gym. The space is designed to be a base for Gymshark’s creative teams, providing unique zones to try and test new ideas and products.’
Ben Francis, Gymshark Founder said, ‘During our time in this industry we have had the pleasure of visiting and training at the best gyms in the world. GSLC will see us combine our favourite parts of each of these gyms to create something which will serve as the ultimate home to anyone really interested in conditioning.’
The 55,000 sq ft high-tech complex will be located in Birmingham, within walking distance of the Gymshark headquarters also created by Oktra – hoping to create a ‘campus’ for their 270 team members. This will be the third project for Gymshark completed by Oktra, following their new Solihull headquarters and further office expansion in Hong Kong.
Oktra design and build offices. As a dynamic team of designers, builders and strategists, they are driven by a singular goal – to create workplaces that help people achieve their ambitions. From workplace studies to their design concepts, each workplace they build captures the essence of its people.
Gymshark has shot to success in the mere five years since its beginning and recently achieved the number one spot on the Fast Track International 200 league table. Held up as one of the most disruptive brands in the world the brand now sells to over 150 countries worldwide. The business which was an idea in a garage not long ago is now considered the ‘one to watch’ amongst the business world and considered ‘the’ brand by consumers in the fitness world.