W10 acquires The Performance Project in exciting new fitness partnership

Industry-leading independent training gym W10 has entered into an exciting new partnership with The Performance Project, acquiring the semi-private gym in Haywards Heath. Through this investment, W10 is building on its international reputation as the go-to facility in London and offering client-centric, community based training to members across the South-East.

The Performance Project is a well-known and highly regarded gym in Sussex with a strong and loyal membership. This thriving club has been part of the IFBA (the fitness industry’s leading business consultancy service) for over four years. The operation grew rapidly as a result of following the IFBA’s proven formula for success in the fitness industry, centred on the small group personal training model.

The Performance Project will rebrand to W10 and offer a similar combination of personal training and small team training classes. Performance Project founder Jerome Bolze will continue with the day-to-day operations of the business, becoming a key member of a wider W10 team.

JC Vacassin, Managing Director of W10 said: “The Performance Project is an excellent gym, with some first rate trainers and an awesome client base. We’re thrilled to join forces with them.  We launched W10 over ten years ago when the fitness industry was booming but was in a bad place.  Member needs came second; people joined, got bored or intimidated and then left.  We wanted to shake the dust off this model and create a new fitness business model; this is how W10 was born.”

W10 is built on a foundation of personal training, creating an inclusive, customer centric experience which focuses on results – pure and simple.  The key to W10’s success has been its dedication to outstanding customer experience, world class training delivered by the right team, a community based approach, and efficient systematised operations.

JC adds:  “We’re pleased to be expanding the W10 brand both in our physical clubs but also via a dedicated online training studio for members who want to take part at home. As the founding club of the IFBA, we’re delighted to build on our mission to make the fitness industry stronger for everyone involved.”