WATTBIKE STUDIO DOUBLES USAGE AT HOLME PIERREPONT;
HOME OF NATIONAL WATER SPORTS CENTRE
Since installing their new Wattbike indoor cycling studio in September, Holme Pierrepont Country Park, a Serco Leisure site home to the National Water Sports Centre, has seen a significant increase in cycle studio usage.
Previously, the traditional group cycling classes had a 40-50% occupancy rate. With this studio repurposed as a Wattbike studio, including full graphics and Wattbike branding as well as big screen for interactive classes, the occupancy has now grown over 70% usage.
Jack Garner, Contract Manager at Holme Pierrepont Country Park, comments: “Usage and footfall has noticeably increased since launching the Wattbike studio, with nine new members signing up on the back of our launch event. We are proud to be one of the UK’s National Sports Centres, with elite partners, but also accommodate for regular gym users. Therefore we need something that would appeal to every customer from National Governing Bodies, the English Institute of Sport and also the local community of Nottinghamshire.“
“We also host a huge local cycling community, thousands of our local community are registered British Cycling members within a 5-mile radius of us. From this we’ve seen enormous interest from the local cycling and triathlon community, who have already booked up many of our available block sessions right the way through until Christmas!”
“The technology in the product has the ability to offer a world class environment which will achieve many of the centres strategic aims. This includes supporting our onsite elite partners to achieve increased success at international events, including the Olympics. While at the same time increasing the activity and training of the local cycling community – and also being a great facility to make to community a healthier place to live and prosper”.
The studio will be multi-purpose so from an elite perspective, of NGBs and the England Institute of Sport will be making use of the Wattbike studio for talent identification, training, testing and rehabilitation but the facilities will also be used for regular small group training and personal training sessions available to the general public.
“From the elite through to our everyday members, it’s been encouraging to see such a broad range of our member demographic getting the most out of the new studio.” Garner continues. “We have a real mix of members; from the tech-driven millennials and students, through to affluent professionals and the active ageing population, all who have welcomed the new studio with positive feedback.”
The Wattbike can be used by everyone for training, testing and rehabilitation. The dual air and magnetic resistance system can recreate any required resistance with smooth transitions to replicate the feel of a real bike.
Simon Overing, Sales Director at Wattbike, adds: “Installing the Wattbike studio at Holme Pierrepont Country Park has made a real impact on their cycling studio usage. This demonstrates how Wattbike can help you make a real, lasting and trackable change to your business.”
To find out more about how Wattbikes could transform your offering visit www.wattbike.com